We started with a simple observation: 

kids ask a lot of questions. Why is the sky blue? How do planets stay in space? Why do we get hiccups? The best moments of parenting often start with a "why," and the hardest part is finding answers that are accurate, exciting and easy for a child to understand.

That's why we created 100,000 Whys, a full-colour children's encyclopedia with 300+ fascinating questions and answers, written for curious kids aged 6-12. It covers science, space, animals, the human body, nature, technology and more, all explained in a fun, bite-sized way.